If you're a small business, you're looking for ways to build trust in prospects, customers and/or your clients. If you're also a small business that’s socially responsible, you're also looking for ways to show consumers that you're trying to reduce your organization’s carbon footprint. Business-wise, these things are often mutually exclusive.
But what if you could to both things at the same time? Well, you can with help from an eco-friendly product like the Rocketbook. It’s called green marketing. And it's a powerful marketing tool for businesses looking to boost profitability. For savvy businesses, it's a great chance to connect with environmentally conscious consumers and protect the planet. In short, it's a win-win for everyone.
“Widespread acceptance of climate change, oil dependency, and water scarcity has caused many consumers to look at the environmental impact of the business world," say Michelle Thomson and Michael Bloom, authors of Turning Green into Gold. "Many organizations are overwhelmed by the complexity of adopting a green strategy and nervous about the potential cost, but firms that move quickly can gain a tremendous competitive advantage."
Rocketbook is a simple but cost-effective way to adopt a green strategy and gain a competitive advantage in today’s hotly contest marketplaces.
Advantages of Eco-friendly Products
Green marketing can help small businesses and huge corporations market their products and services. It's a way for these entities to show the marketplace that their businesses care about the environment. Green marketing’s advantages include:
• Ensures sustained long-term growth while boosting profitability
• Saves money long-term, although it may cost more short-term
• Provides access to new markets with a competitive advantage
• Promotes an image of corporate social responsibility
• Builds trust in prospects, customers and employees
The market potential for eco-friendly products is over $40 billion dollars, according to MoneyToday. That’s a huge opportunity few businesses can afford to pass up. And the market promises only to grow as time goes on. Plus, environmentally conscious companies are more attractive to potential workers seeking to join today’s companies.
Eco-Friendly Rocketbook Reduces Paper Use
The Rocketbook Wave is an ideal eco-friendly product that can help businesses reduce their carbon footprint by cutting down on paper usage. Instead of copying notes down on paper and making copies to give to colleagues, users can jot down notes in a Rocketbook. Then either share them with teammates by posting them to Slack, Google Apps, or Box, where other members of the team can comment on them. Or, they can send the pages to pre-arranged destination folders, facilitating collaboration with their teams.
Also, if users copied their notes to a Rocketbook Wave, they can microwave the book to erase pages and reuse up it to five times. If users copied their notes to the Rocketbook Everlast, they could wipe the pages with water to erase and reuse infinitely. Both ways save paper. Plus, both Rocketbook products come with eco-friendly Pilot FriXon pens to take notes if you want to re-use the books. FriXon pens are also available through Staples and other paper goods stores and online.
Good Products to Promote Your Business
Custom-branded Rocketbooks also make good products to promote your business and build trust with eco-friendly customers and prospects. For example, you can use them as giveaways at trade shows, conferences, and meetings to create buzz for your brand or event. So, even if you’re company doesn’t provide an eco-friendly product or service, you can still take advantage profit from the power of green marketing with help from Rocketbook.
"At the same time, you don't have to be completely green and absolutely virtuous to use green marketing," says Ian Turpin, consulting manager, Business Development Bank of Canada, on the bank’s website. "The product or service itself doesn't have to be inherently green. What's important is that you're sincere about mitigating the environmental impacts of your business and conserving resources."
Rocketbook's superior product performance and environment attributes make it appealing to a lot of consumers. "While going green is a growing market segment, product performance and price are still the key drivers of consumer decisions," he says. "That's especially true when marketing to baby boomers because many are now retiring and facing reduced incomes. On the other hand, the children of the baby boomers, or the Y generation, are more likely to give priority to the environmental attributes of products and services."
Put simply, Rocketbooks are eco-friendly products appeal to everyone—even those who are not environmentally conscious. So, if you've considered green marketing before and dismissed it as a viable marketing strategy, you may want to think about it again. It's a great way to position yourself as a socially responsible company, build trust in customers, penetrate new marketplaces, and increase your organization's profitability.